The Fetish Diary: American Apparel

Consider American Apparel. Notice something: The clothing is hideous. Ill-fitting, lumpy, revealing of the wrong aspects of the anatomy, short-changing the best, whoring the remainder. A retro among many retros, that recalls nothing more than a bad Sigourney Weaver movie from the ’80s. You would think that this brand was a failure, a joke.

But you would be wrong.

American Apparel is not a clothing company, but a sprawling meta artwork. The Millenial Era expression of one man’s antisocial personality disorder.

Sex plus product is a trackworn formula. The appeal of the ads goes deeper than that. If the models are appealing but the clothing is unappealing, what does it say if the overall ads are appealing? It says that the models are winning.

Theirs is a temporary victory. An anxious, uncertain victory, as their facial expressions — always their facial expressions, in every ad — beg us to consider. They are winning against the clothing.

They are beautiful. Strangely. Tragically. Momentarily. For just a fleeting instant — so the narrative of the artwork shouts — in the first flush of youth, they are for a manic, over- and underconfident, fast, lost moment precisely Good Enough.

They are prey.

The American Apparel narrative is art, horrible and total. One man’s view of women as objects. Objects to be taken, used, discarded past their shine — much less their usefulness.

Look at this waste. This trash. Stare for a moment. Look what I’ve done to it. What would you like to do to it? Fine, it’s all yours. It’s almost over anyway.

Sartre’s hell can’t hold the man for whom there are no other people.

Retired Addiction

Sailor Moon (Abridged)

Redubbed, shortened, edited episodes of “Sailor Moon,” exaggerating the characters and lampshading the absurdity of the show. Somewhat funnier than watching a cat fall off something on YouTube, in aggregate. On closer inspection, it’s one good voice actress doing the leads and production chores, with some friends tagging along. Remix-happy fun.

“Psycho Too”

Words by Will Self. Illustrations by Ralph Steadman.

The sequel to Psychogeography. Another long essay (this time on Dubai) followed by collected columns on the theme of “psychogeography” — the intersection of psychology and location. Rereading the first volume, it’s not my imagination that the essays are less focused in Too, but it’s an intriguing read. Steadman is best known as Hunter Thompson’s illustrator, but this book again confirms that while Thompson may have begun to decline by the late ’70s, Steadman never even slowed down.

A few snippets:

*****

You will die in a hotel room — I will die in a hotel room; we will all die in a hotel room, because at the moment of death — with Larry King on CNN, looking like Kermit the Frog, and with angels playing the worst muzak ever — you, me — we — will all realize that our accommodation has always been temporary. I showered in the desalinated Arabian Sea, turned off the air conditioning and swooned in the homogeneity. Dawn swam down on me through dynasties of dreams — couplings of eunuchs and multiple wives, real-estate agents hard-selling me office space in the seraglio — I went to the window and looked out across the residential suburb of Al Sufouh, to where on the horizon sunlight gilded the Burj Al Arab, and for a moment you could almost believe it was a minaret and this was a populous city with a human scale. (p. 43-44)

*****

The hermit who most influenced my own life was called Peter Buxton. He lived in a curious hut which adjoined the even more curious cottage of an old friend of my father’s in a Suffolk seaside village. Creek Cottage was a series of ramshackle wooden extensions bolted on to an inner sanctum of ordinary brickwork. In the extensions bunk beds were fabricated at odd angles and inappropriate heights, many of them furnished with their own bookshelves and plant boxes. You could lie all day under an exploding eiderdown, reading Charlie Chaplin’s autobiography and listening to the creak of weatherboarding, while the tendrils of a spider plant tickled your nose. Or else venture outside into a soused world of salt-water creeks, reed beds and sand dunes, with a derelict windmill in the mid-distance signalling the victory of the elements. (p. 83, 85)

*****

Ah! Dancing — it’s wasted on the young. When you’re a young man, in the full blush of burgeoning sexuality, dancing can be a bit of a torment. As I bopped to ‘Killer Queen’ in my asinine, bell-bottomed trousers, I could never quite rid myself of the suspicion that my every spasm and contortion was being filmed by secret cameras, and that soon this footage would be screened in the local Odeon, so that all my so-called friends could come along to laugh and point.

True, young women seem to dance quite happily together, but I don’t believe them to be where they physically are when they do it. Rather, they are transported into a parallel bower, and here they frolic, like stateless naiads. The male dancer is an agonized demonstration of putative prowess, a mapping out of desire: ‘Come to my place,’ the he-bee buzzes, ‘I’ve got lots of alcoholic honey.’ By contrast, the dancing queens are so many pretty blooms all in a row. The more they move, the more they remain static, luring us insects into their flytraps. (p. 135)

*****

When night falls, we leap into our Chrysler MPVs and race in convoy through the faux-adobe towns and parched hillocks of the hinterland, to where temporary car park attendants wave torches, assigning Porsches and Ferraris to the dusty ditch. We debouch, and follow soused starlets, tottering like newborn foals on high-hoofs, into parties organized for friendless internet billionaires by unpopular retail millionaires. Barmen mix mojitos with all the time in the world, while you wait in a queue of hair care product tycoons and Russian wives-by-the-hour. A man taps you on the shoulder: he once sold you a shirt, in Soho, in the last millennium. (p. 79, 82)

YouTube Captioning: ALLERGY – A MAJOR BREAK-THROUGH IN CURING MOST HEALTH PROBLEMS!

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ARIAL: THE OFFICIAL FONT OF QUACKDOM

I don’t trust any doctor who can’t afford a shotgun mic.

“The pain of a two year old makes me feel nothing.”

“…none.”

REBOOT

“NEEEEeeeeeeeeEEEEEERVOUS system.”

Not if you’re choking.

“What? DON’T JUDGE ME!”

We don’t?

ARE you a doctor?

I only ask because there appears to be a boating poster where your diploma should be.

New V8 Heroin!

Like Windows XP.

But a bitch ain’t one.

There is an ELECTRICITY here!    

>                               

There is an ELECTRICITY here!    

>TA                             

There is an ELECTRICITY here!    

>TAKE                           

There is an ELECTRICITY here!    

>TAKE ELE                       

There is an ELECTRICITY here!    

>TAKE ELECTRI                   

There is an ELECTRICITY here!    

>TAKE ELECTRICITY               

There is an ELECTRICITY here!    

>TAKE ELECTRICITY               

SCROTAR needs ELECTRICITY badly! 

>                               

There is an ELECTRICITY here!    

>TAKE ELECTRICITY               

SCROTAR needs ELECTRICITY badly! 

>BU                             

There is an ELECTRICITY here!    

>TAKE ELECTRICITY               

SCROTAR needs ELECTRICITY badly! 

>BURN                           

There is an ELECTRICITY here!    

>TAKE ELECTRICITY               

SCROTAR needs ELECTRICITY badly! 

>BURN IT                        

Not Jodi BENSON!?!

But what about heroin?

Do you need a magazine? You look like you’re full of sh*t.

I always get this guy at the express checkout.

“Add a rhinestone…”

Suppose away.

He calls it Health Scam?!?

“…except in your anus.”

Enough for what?

Things.

Aside from your personality.

Not the Antikythera machine.

*Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

¥Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

¥Not a legal health claim.

?‡#%$! Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

¥Not a legal health claim.

?‡#%$! Not a legal health claim.

*%‡#%$! Not a legal health claim.

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

¥Not a legal health claim.

?‡#%$! Not a legal health claim.

*%‡#%$! Not a legal health claim.

$!#‡#%‡† Not a legal health claim!

*Not a legal health claim.

†Not a legal health claim.

**Not a legal health claim.

‡†Not a legal health claim.

¥Not a legal health claim.

?‡#%$! Not a legal health claim.

*%‡#%$! Not a legal health claim.

$!#‡#%‡† Not a legal health claim!

&?!*%‡#%$!#‡#%‡†!?! Not a legal ?‡#%$! health claim!

But the franchise goes downhill after Health Scan X-2.

o_O

-_-

/  \

o_O

/  \

>_<

/  \\

..o_O..

/^\\

..o_0..

He said, not making eye contact.

You must have travelled widely to be a quack.

Wouldn’t they just buy a scheming little dink like you out and make trillions on the patent?

Quinannually?

What percent of that percentage was pulled out of your ass?

I notice you haven’t electrocuted that thing off your face yet.

“Lick a 9v battery every day, and…”

MAY THE FORCE BE WITH YOU!

Not Another Game Idea

Dumped, like the browser-based kart game, so that I may free up some synapses.

The Idea:

The Unusual Bit:

  • The game can be ended at the end of each level
  • Via branching dialogue
  • With a woman one encounters there
  • Triggering a cutscene showing the future
  • The endings are better the earlier one stops playing
    • Because no one will stop playing
    • There is no woman at the end of the last level

The Story:

  • Rosetti’s poem follows a prince’s voyage to meet his unknown beloved
    • He dallies too much with wrong turns and mystical women
    • When he gets to the castle, the princess has died
  • I wrote (but never finished editing) a response
  • This game is based on my version
    • The prince meets a series of mystical women
    • He could have (should have?) stayed with any one of them
    • He doesn’t
    • He journeys on to meet his perfect beloved
    • He finds the castle at the edge of the world
    • Inside, no one opposes him
    • No one’s ever lived there

The Art:

  • Animated vector graphics
  • Multiple foregrounds and backgrounds
  • Not quite a sidescroller
    • Camera usually stationary
    • Re-centers when the character reaches predetermined spots
    • Foreground and background layers adjust
  • Foregrounds and backgrounds less detailed than midground
  • Expressive style
  • 24 frame per second character animation
  • Realistic motion
  • Zoomed in in-engine cutscene

The Gameplay:

  • A mix of platforming and combat
  • Level passwords
  • No HUD, health bars, or data overlays of any kind
  • Character can’t do anything a reasonably fit person can’t do
    • Can only fall so far
    • No twenty foot vertical jumps
    • No changing direction in midair
    • Must leap, grasp and climb to reach higher ledges
  • “Step based” movement
    • No creeping one pixel at a time ever necessary
    • One walking step the minimum distance a movement can take
    • Running, leaping, climbing, swimming, etc. all in increments

Character Mechanics:

  • No lives or continues
  • Health recharges
    • No “medkits”
    • Short recovery period
  • Character movement indicates health
    • Extremely low health makes character weave back and forth
    • Requires micro-correcting
    • With left and right keys
    • To keep character from falling down

Falling Down:

  • Not “death” as such
  • “If you want to teach players not to do something,
  • Tile the player falls on stretches past edges of screen left and right
    • Player must get up (weaving initially) and walk across flat ground
    • Uninteresting expanse takes time to cross
      • Long enough to dissuade
      • Not long enough to ruin game
    • Poem displayed in BG
    • Expanse ends at portion of the game world just as it was
      • Level resumes without break
  • No real death, lives or continues — just the expanse to pass

Levels:

  • The Ravine
    • Mostly platforming
    • Lush green riverside
    • Moon maiden at end
  • The Desert
    • Black rocks
    • Ground crawling with scorpions
    • Character weakens as level goes on
      • Heavy use of weaving mechanic
    • Alchemist at end
  • The Valley
    • Rivers
    • Final long swim
      • Lose your armor, all but knife and gloves
    • The Ariel Sisters at end
  • The Edge of the World
    • (Movement noticeably sprightlier without gear)
    • Mountain slope
    • Crags
    • Endless field of white flowers
      • Clouds
    • Castle, overgrown by enormous tree
      • Phantoms “attack” inside
      • Vanish before they reach you
    • Empty room at top
      • Plaster tubs, drop cloths, uninstalled windows
      • Overgrown with white flowers from window box
      • No one’s ever lived there

    The Women:

    • The Moon Maiden
      • Milkmaid
      • Starry cloak
      • (Midevil milkmaids rarely got smallpox)
      • (Exposure to milder cowpox virus vaccinated them)
      • (Origin of the “clear/white faced milkmaid” literary meme)
      • Best ending
        • In-engine zoomed in cutscene of player with family
        • Carefree young children
        • Spreading the starry cloak on a hilltop at night
        • Watching the stars wheel overhead together

      The Alchemist

      • Older woman, works a forge, strength and wisdom
      • Second best ending
        • Zooms in for cutscene as a couple
        • Lonely in the desert
        • Always working forge
    • The Ariel Sisters
      • Three nymphlike sisters
      • Rescue you from river in the valley
      • Flighty, impossible to pin down
      • Other two give you more attention the more you focus on one
        • One you focus on colder toward you
        • Always out of reach
      • A lot of trouble for a neutral ending
    • The Princess
      • Doesn’t exist
      • Cutscene shows only the unfinished state of the chamber
      • No ending
      • Level just leaves you to wander until you quit the game

    Why It’s a Bad Idea:

    • Engine would have to be built from scratch
    • Lots of art assets
    • Lots of animation
    • Small potential of SVG drawing speed problems
      • SVG a low priority in modern browsers
    • Animation toolchain would have to be built from scratch
      • No SVG drawing program does animation yet
      • If one adds support, it will likely save as SMIL
        • (Synchronized Multimedia Integration Language)
        • Despite being a standard, no browser supports SMIL
      • Would have to use JavaScript for animation instead
      • Animation would either have to use substitution
        • (One unique SVG image every frame, 24 frames/second)
      • Or morphing
        • (SVG objects changed by JavaScript every frame)
        • Even more complicated to develop toolchain for
        • Morphing better, would allow some smoothing between actions
        • Would allow some physics as well (cloaks, particle, etc.)
    • No clear business plan beyond banner ads on the homepage
      • Banner ads in-game would kill the mood
      • Would also slow down the browser, in the real world
    • Is it possible to sell access to a browser-based game?
    • Game that subverts common mechanics of genre to ask questions
      • Would be compared to Braid
      • Would lose the comparison

Grammy Rasmussen

My grandmother passed away on January 14. I brought a microphone and sat down with her back in 2002, then shot some 16mm film on Friendship Long Island and edited a short. Here is that film:

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